Both being excellent email marketing tools with their own sets of excellent features, Keap and Constant Contact can work well in serving your business needs and help it grow. Naturally, they each have advantages and disadvantages.
If you are looking for a means of taking full advantage of these tools, it helps to make comparisons between Keap vs Constant Contact.
If you are already an established company with 10+ employees, we recommend Keap. It offers a considerable number of options that you can take advantage of in order to bring out the most of your email marketing needs. By being a lot more customizable, you can make specific adjustments to your campaign results.
If you are just starting out, though, Constant Contact might be more suited to your needs. It’s geared more towards those who may want an option that is easier to use, especially with the drag and drop templates that are available. It’s a good place to start if you are not exactly sure of what you want your email marketing campaign to look like, just yet. The risks are minimal and you can experiment with the tool as much as you like.
Regardless of which of these platforms you choose, though, we also recommend that you go for the yearly subscription since this will save you a good chunk of money in the long run. Yearly subscriptions are typically more affordable than the monthly options. You can then take advantage of if this along with any additional deals available so that you can reduce your operating expenses.
When You Should Choose Keap (Infusionsoft):
Considered one of the best email marketing tools in the industry, there’s a reason why Keap has the prices that it charges, which makes it worth taking advantage of.
Getting used to Keap will go a lot smoother thanks to the exhaustive training program that the platform offers to customers.
When You Should Choose Constant Contact:
Although not to the same level of customizability as Keap, Constant Contact does provide ease of use to compensate.
Constant Contact comes at a much cheaper price with corresponding quality in features.
Side by Side Comparison
The chart above is meant to help give you an idea of what these two products can offer for comparisons via a straightforward 5-scale rating system. Click on the Detailed Comparison section for more information regarding these ratings:
Detailed Comparison >>
Examining the Comparison
1) User Experience
In terms of the user interface, both tools offer well-planned systems. The simpler layout of Constant Contact puts it a bit ahead of Keap, since it’s easier for beginners to get used to.
One of the biggest advantages to using Keap is the in-depth training that it offers to customers. This is one of the reasons for its rather high price tag. In comparison, while Constant Contact does have cursory details with regards to training users, Keap’s one-on-one training puts it ahead.
While there is a reason for the expensive price of Keap, some customers might be looking to start somewhere cheaper. This is where Constant Contact has just slightly more to offer:
- Keap – $99 to $299/mo.
- Constant Contact – $20 to $45/mo.
4) Additional Features
Keap has a much more extensive list of additional features than most other email marketing tools. Everything from drag and drop functionalities for the editor to visual campaign builders are available to you.
5) Customer Support
Both tools are great at serving their customers, but Keap has a much greater edge due to the swift responses to questions and the availability program specialists who you can speak to over the phone.
6) Campaign Management
The campaign management features of both systems are fairly excellent. Whether it’s with regards to email marketing automation or visual campaigns, you can expect much when you check out what they have to offer. On that note, Keap’s more abundant features make it a more preferable choice for veterans because it allows them more room to adjust. On the other hand, Constant Contact is simpler to use.
7) Overall Rating
For the final rating, Keap proves to be the better email marketing tool compared to Constant Contact. The scores are at 4.4 to 3.5 respectively, which reflects the quality of their individual features. While Constant Contact is more user-friendly in some respects, Keap still has a much bigger advantage, especially to veteran users.
The Final Verdict
In conclusion, it’s clear that when it comes to value for money spent and the features available, Keap is a clear winner. However, it all still depends on customer preference and what the goals are with regards to your marketing campaigns. In the end, the choice is up to you.
Have any questions?
Still having doubts? Ask me anything about these two pieces of marketing automation tools in the comments below, I’m here to help you.