As one of the most effective email marketing tools in the industry, Act-On certainly comes with a lot of benefits worth considering. However, this doesn’t mean that you shouldn’t look at alternative platforms. Act-On might not be able to do everything you need it to do.
Looking at these Act-On alternatives would be to your best interest, especially if you are planning on running an effective email marketing campaign.
Top 3 Alternatives to Act-On
Alternatives to Act-On
It’s worth noting that the alternative tools to Act-On that are found here will come with their own pros and cons. Not every platform will be able to serve you in the same way, which is why you need to take your time when choosing.
To make sure that your choice of Act-On alternative will suit your needs, you can take the following into consideration:
- How many personnel you have working on the campaign
- The kind of marketing campaign you plan on running
- The budget you have set aside for the tool
While these points of consideration are a bit broad, they will suffice in helping you decide on the Act-On alternative tool you will choose.
The Top Act-On Alternatives
Since the Act-On alternative you choose will have a profound impact on your email marketing campaign, you will obviously need to make your choice carefully. The 4 that you are going to find below are among the best options in the market:
1) Constant Contact
Thanks to its straightforward features and simple interface, you’ll want Constant Contact on this list of Act-On Alternatives.
The Benefits of Constant Contact
Among the benefits of using Constant Contact as an Act-On alternative are the following:
- Templates that you can use right away
- Editor with drag and drop feature
The Drawbacks of Constant Contact
On the flip side, using Constant Contact does also come with some drawbacks such as what you’ll find below:
- Getting used to the interface can take time
Constant Contact Pricing
You will find that Constant Contact’s packages come in two main forms, namely the $20/mo. Email plan and the $45/mo. Email Plus plan.
One of the biggest advantages to using Infusionsoft is the sheer number of customizable features that you have access to. These will be of great help in personalizing your email marketing campaign.
The Benefits of Infusionsoft
You can see what you may want to use Infusionsoft as an alternative to Act-On when you take a look at the following:
- Incredibly customizable features
- Allows users to make the smallest tweaks to their marketing campaigns
The Drawbacks of Infusionsoft
Just as with all the other Act-On alternatives you’ll find here, Infusionsoft also comes with some drawbacks, including the following:
- Can be considered a pricey tool
- Can be a bit complex to some users
There is more information about Infusionsoft vs Act-On that is available on this site.
The prices of Infusionsoft’s plans are no longer as costly as they were before at only $99 to $299 a month. However, the quality of the features are still the same.
ActiveCampaign is an excellent alternative tool to Act-On due to the convenience that it provides in conducting email marketing campaigns.
The Benefits of ActiveCampaign
There are many benefits to using ActiveCampaign as your Act-On alternative. However, the most useful ones would have to be the following:
- Sending highly specific and targeted information to contacts
- Saving time via automation
The Drawbacks of ActiveCampaign
Since it is a tool like any other, ActiveCampaign does come with its own drawbacks such as the following:
- Features can seem overwhelming to first time users
- The premium service can take some getting used to
The pricing for ActiveCampaign can be quite broad, going from $17/mo. to $299/mo.
Those new to the email marketing game will like what Wishpond has to offer as an alternative to Act-On thanks to is simplistic features.
The Benefits of Wishpond
As you’ll see below, using Wishpond comes quite the nice number of benefits:
- Smooth and seamless CRM Integrations
- Handy automation features
The Drawbacks of Wishpond
As great as Wishpond is, it does come with some issues, namely:
- Limited social media marketing functionality.
Since the plans of Wishpond is only $49 to $199/month, the costs really aren’t much to worry about.
The Final Verdict
When you consider these tools, it becomes clear that they are excellent alternatives to Act-On. They may not offer the same features, but they do come with impressive utility. If you have something specific in mind, these tools could be of huge help.
Wishpond is the most straightforward of these features and ActiveCampaign helps in targeting specific demographics on your list. Constant Contact is fairly simple to use while Infusionsoft comes with more intricate and customizable features.
Have a Question?
I hope you found this list of alternatives to Act-On useful.
If you require any additional advice about Act-On and other options, leave a comment in the comment section below and I will get back to you shortly.
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