Marketing campaigns comes in all forms and sizes, and can also differ in terms of the features used, which is why comparing Keap (Infusionsoft) and Wishpond is so helpful. These two email marketing tools are great for when you are in need of streamlining your campaigns.
From visual campaigns, to landing pages, or whatever else you need, looking at these platforms side by side should prove quite useful.
Keap (Infusionsoft)
 PROS |  CONS |
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Wishpond
PROS | CONS |
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When You Should Choose Keap (Infusionsoft):
You should use Keap when you are in need of a highly customizable email marketing tool with an extensive list of extra features to suit all of your needs. This platform has taken every aspect of email marketing into account so you won’t want for anything in terms of achieving your objectives.
Impressive Training Services
When you use Keap, the number of features might be intimidating, at first, but they become easy to use after you have gone through the training provided to you.
When You Should Choose Wishpond:
Wishpond is one of the most straightforward email marketing tools in the market. If you need something done quickly and without needing to adapt too much, this is the tool for you.
Simplistic Approach
Arguably its greatest strength, Wishpond’s functionality is incredibly straightforward and user-friendly. This makes it easy to use even for non-veterans.
Side by Side Comparison
| Category | Keap | Wishpond |
| User Experience | 4.0 | 4.5 |
| Training | 5.0 | 4.0 |
| Pricing | 4.0 | 4.0 |
| Additional Features | 5.0 | 3.0 |
| Customer Support | 4.5 | 4.0 |
| Campaign Management | 4.0 | 4.0 |
| Overall Rating | 4.4 | 3.9 |
Based on a rating system from 1 to 5, you can use the figures on this chart to compare the services of Keap and Wishpond with ease. These numbers are only meant to represent a rough approximation of the results, however, and the final verdict still rests on the customers, themselves. You can click on the Detailed Comparison section to get more information on the subject:
Detailed Comparison >>
Examining the Comparison
1) User Experience
The user interface of both systems is excellent, but Wishpond edges Keap out simply because it’s considerably simpler. Of course, this comes at the cost of customizability, but the lack of complexity should appeal to novice marketers.
2) Training
The training offered by Keap is undoubtedly superior to that of Wishpond, largely due to the extent of the education provided and the one-on-one sessions on offer.
3) Pricing
The pricing of Keap and Wishpond is rather wide, as you will see here:
- Keap – $99 to $299/mo.
- Wishpond – $49 to $199/mo.
4) Additional Features
While Keap comes with a significantly wide array of extra features, the same can’t be said about Wishpond. Although the latter is excellent for email marketing automation and streamlining, this is about the extent of what it can offer.
5) Customer Support
Able to answer questions promptly and take in feedback from consumers, both Keap and Wishpond are both excellent at the customer support front.
6) Campaign Management
Since both email marketing platforms are built to help with marketing campaigns of every kind, they are neck and neck in this aspect. Whether it is through contests and promotions, online forms, and automated email marketing, these tools can deliver the results you are looking for.
7) Overall Rating
The biggest difference between these two platforms is the matter of the available features involved. This can also be a useful indication since it means that if you want a simpler platform with a narrow set of features, you already know which will serve your needs.
The Final Verdict
At the end of the day, you only really need to choose based on what you need from the email marketing tool that you are going to use. If it’s just about getting the job done, either of these two will do.
For companies with more than ten personnel working on the email marketing campaign, Keap would be the best option simply because it provides the most number of customizable features to choose from. This allows you to make specific changes that will have a particular impact on the results that you see, which is great for those who like to tweak with their tools. Personalization is simply this tool’s biggest advantage.
On the other hand, there is something to be said about the quick and dirty path that Wishpond opens up, which leads to fairly simple email marketing campaigns. Those who aren’t that used to conducting email marketing just yet might want to go with this option, simply because it’s more user-friendly and comes with some great features for beginner marketers.
With costs being an understandable concern when it comes to using paid tools, it would definitely be to your best interest to choose the yearly subscription plans from these platforms. They can be considerably cheaper than the monthly option and could even come with extra features, depending on the tool you choose. So be sure to keep this in mind if you are going to use either of these platforms.
Have any questions?
Still having doubts? Ask me anything about these two pieces of marketing automation tools in the comments below, I’m here to help you.
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