In terms of pure email marketing needs, both Keap and ActiveCampaign can offer straightforward features that cut to the heart of the issue. On that matter, there are those who like a little more complexity in the email marketing tools that they use, which is what Keap offers more of than ActiveCampaign.
Considering just how important the choice with regards to your email marketing tool can be, it’s best to look at an Keap vs ActiveCampaign comparison and see just how they stack up against each other.
Established companies with more than ten personnel are highly recommended to go with Keap. As a highly versatile email marketing tool, it possesses the capabilities to offer a significant upgrade in any marketing campaign. You can customize it to produce exactly the kinds of results you are looking for and control a much bigger aspect of thes campaign process, overall.
On the other hand, if you are running a company that with a more specific marketing campaign in mind, ActiveCampaign could work better for you. It’s a straightforward tool that can be really helpful for those who are looking for functionality that isn’t that complicated. As a matter of fact, it’s a great place to start if you are not yet sure of how your email marketing campaign should work and are in need of more time to experiment.
Whether you choose Keap or ActiveCampaign, however, it’s always best to go with the yearly subscription plan that both services are offering if you would like to save some money. The yearly plans are almost always cheaper compared to the monthly options, since the latter are typically on the expensive side due to the shorter time frame. The cheaper option is clear.
Keap (Infusionsoft)
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ActiveCampaign
PROS | CONS |
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When You Should Choose Keap (Infusionsoft):
Keap is often considered one of the best marketing tools in the industry and it comes with a corresponding set of price tags.
In-Depth Training
Thanks to the extensive training program that you are afforded, it becomes much easier to take full advantage of this email marketing tool.
When You Should Choose ActiveCampaign:
If you just want a straightforward email marketing tools that’s free of fluff features, ActiveCampaign is worth considering.
Simplistic but Comprehensive Features
Although less sophisticated than Keap, ActiveCampaign still has an extensive number of features that helps with your email marketing needs.
Side by Side Comparison
| Category | Keap | ActiveCampaign |
| User Experience | 4.0 | 4.0 |
| Training | 5.0 | 5.0 |
| Pricing | 4.0 | 4.5 |
| Additional Features | 5.0 | 4.5 |
| Customer Support | 4.5 | 4.0 |
| Campaign Management | 4.0 | 4.0 |
| Overall Rating | 4.4 | 4.3 |
The numbers on the chart featured above are based on a 5-scale rating system and are meant to help make comparing Keap and ActiveCampaign much easier. You can check out this Detailed Comparison section to get more information about the ratings:
Detailed Comparison >>
Examining the Comparison
1) User Experience
The two email marketing platforms have excellent systems with a good range of features. Keap edges out ActiveCampaign simply through sheer sophistication, which many veteran users might want.
2) Training
Both Keap and ActiveCampaign provide in-depth training and one-on-one support. This makes them roughly even in this area.
3) Pricing
Although the plans of both Keapt and ActiveCampaign can max out at over $200, the latter still wins out in this aspect, as you will see below:
- Keap – $99 to $299/mo.
- ActiveCampaign – $17 to $229/mo.
4) Additional Features
Keap wins in the features category, though the difference really is not that big. This is because, what ActiveCampaign lacks in complexity, it makes up for in volume. This provides customers with lots of options, which is always good.
5) Customer Support
The customer support of both tools is excellent, with Keap and ActiveCampaign typically answering questions in a relatively swift manner. Both services are also available for a phone call in case customers want to speak with an actual customer representative.
6) Campaign Management
With campaign management being so important, it’s a good thing that both Keap and ActiveCampaign come with fairly good features on that front. There really aren’t that many things that you could complain about, whether it’s in the matter of automated email marketing or dynamic content. These tools are more than capable of keeping your contents streamlined, current, and relevant.
7) Overall Rating
As you can already see, the scores for Keap and ActiveCampaign are almost the same. This makes them quite comparable in terms of the quality of their services and features. Keap only wins by a margin due to the fact that its features are more customizable. At the end of the day, however, customer preference will determine which of these tools is the best.
The Final Verdict
For those who need a more comprehensive and personalized approach to email marketing, Keap is a good candidate, but it’s not a huge deal better than ActiveCampaign. With the ratings being so close, you can choose either one and still see significant success in your email marketing campaigns.
Have any questions?
Still having doubts? Ask me anything about these two pieces of marketing automation tools in the comments below, I’m here to help you.
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