Both Keap (Infusionsoft) and Ontraport are quality all-in-one e-commerce and email marketing programs; though, each has their own advantages and disadvantages.
Take a look at this comparison Keap vs Ontraport. It will help you make the right decision.
Keap (Infusionsoft)
 PROS |  CONS |
|
|
Ontraport
PROS | CONS |
|
|
When You Should Choose Keap (Infusionsoft):
For businesses that have the money to afford Keap, this software is pretty much top of the line.
In-Depth Training
The complex creation of marketing campaigns can be fully explained during the exhaustive one-on-one training.
When You Should Choose Ontraport:
Ontraport may not be as versatile as Keap; though, it does provide more features than the free options out there.
Lower Starting Price
When you are looking for a robust marketing automation program that will not break your bank, give Ontraport a try.
Side by Side Comparison
| Category | Keap | Ontraport |
| User Experience | 4.0 | 4.5 |
| Training | 5.0 | 4.0 |
| Pricing | 2.0 | 3.0 |
| Additional Features | 5.0 | 3.0 |
| Customer Support | 4.5 | 3.5 |
| Campaign Management | 4.0 | 4.0 |
| Overall Rating | 4.0 | 3.7 |
The above chart is intended to help you quickly compare these two marketing automation programs with simple 5 scale rating system. For some deeper insight into the ratings, click on Detailed Comparison:
Detailed Comparison >>
Examining the Comparison
1) User Experience
Both programs have a fairly well-planned user interface. Ontraport slightly edges out Keap in this category by providing a simpler layout. Ontraport has a modern interface that is easy to understand and much less intimidating.
2) Training
In-depth training is one of the main selling points of Keap and explains the hefty price tag. Ontraport also has an extensive amount of online resources and individual training. Keap Offers One-On-One Training With Keap, you can actually get one-on-one training to fully understand the complex user interface.
3) Pricing
As mentioned, Keap can be a bit more costly when getting started – if you choose one of the training packages.
- Keap – $199 to $379 per month ($1,999 starting price for training packages)
- Ontraport – $297 to $597 per month
4) Additional Features
The additional features are never ending when it comes to Keap, which is another high mark for this program. With Keap you will get a visual campaign builder, a drag and drop landing page editor, and a large variety of triggers.
5) Customer Support
While both programs offer decent customer support, Keap again takes this category with fast response to any of your questions. In fact, with Keap you can actually talk to a program specialist over the phone.
6) Campaign Management
When it comes to campaign management, both programs are detailed and offer everything you need to automate your marketing campaigns. The main difference here is the visual campaign builder used by Keap which helps makes their abundant features easier to understand. It Comes Down to Preferences For campaign management, it will really depend on your preferences. If you enjoy having a large amount of features, then Keap has you covered; though, Ontraport also has a smooth interface for managing your campaigns.
7) Overall Rating
When all is said and done, Keap beats out Ontraport slightly with a score of 4.0 to 3.7, based on the average of each category. Here are my final thoughts on these two marketing automation programs: Keap is the more dynamic of the two, with one-on-one consultations to get you started. Easily track conversion rates and fine-tune your marketing approach. Ontraport is more user-friendly at the cost of not including as many features. This is a great program for those that are new to marketing or want to get started quickly.
The Final Verdict
In the end, the difference between the two comes down to cost and versatility. Keap is more expensive with more options while Ontraport is more affordable when getting started and easier to learn how to use.
Have a question?
If you have any doubts about these two powerful marketing automation resources, leave me a comment below, I would love to help you out.
You should take part in a contest for one of the finest websites on the internet.
I am going to recommend this web site!
My page gulmahersurgico
Christopher,
We have spent thousands of hours & over $1 million getting ready to launch a very unique Affiliate & Network Marketing project called Digital PlanetSavers. The primary “Product/Service’ is a unique online digital newspaper subscription called the ‘PlanetSavers Times’.
It will also be tied into a ‘Social Game’ called ‘Where’s Selfie?’ which our sister company, AttaBoy Productions developed & is now being built for us by a 3rd party game studio in China. It will be a great ‘lead system’ for our Independent Reps + we are the 1st Social Game Company to build a Home Based Business for game players called ‘GameWorking’ (also tradmarked).
The 3rd leg of our ‘Trio’ of Companies is a 501(c)(3) organization called The PlanetSavers Foundation. Our CEO owns the trademark rights for ‘PlanetSavers’. The Foundation will receive revenues from our PlanetSavers Time Subscribers; our Independent Reps monthly fees & our ‘Where’s Selfie?’ game players virtual goods purchases revenue. We have created a separate category for Social Games called ‘Social Cause Games’ because of the support of The PlanetSavers Foundation.
We are creators, not ‘techies’. We are in the process of hiring a Consultant to guide us thru various tech solutions. I would like to speak w/ you & see if you would be interested in being our ‘Tech Consultant’.
Please contact Ron via info below:
Thank you,
Paul Zakovich
Ron Bravo
Design Director
Digital PlanetSavers, LLC
AttaBoy Productions, Inc.
(303) 901-8728
[email protected]
Instagram: @planetsavers_foundation
Paul Zakovich
CEO
DigitalPlanetSavers
AttaBoy Productions
Chairman & President
The PlanetSavers Foundation
I represent Global college coaching service for upward rising highschoolers the desire entrance into one of 3500 institutions in this country. Plan to use database of how to workbooks and podcasts that mom and dad as well as the college-bound student use through their Journey from freshman through senior year of HS. Currently have 20,000 prospects pinging our website daily. Would like to monetize the interest including parents from overseas who desire admission to schools like Ivy League.
So which e-commerce CRM are you recommending?
Hi,
I guess you made a mistake because you mention:
“The overall user interface is not very user-friendly.” You are talking about Ontraport.
Then on side by side comparison you say Ontraport is better than Infusionsoft.
To be honest I use Ontraport and the user experience is quite horrible. Its a design from the 80s.
Thanks for your article.
Just getting started with an eCommerce biz. Using Amazon and a few Social Media sales channels. In set up mode for next 60 days. Selling health supplements. Any suggestions on which one to use at this stage of my business?
Infusionsoft!
call me at 480-499-6903