When it comes to making your email marketing campaigns more efficient, data-driven, and results-oriented, both Keap and Act-On can give you some really good features to work with. Both have their differences, but the impact of these variations in functionality all come down to what you are trying to achieve with it.
With both of these tools offering similar potential for success with different features, it’s worth seeing how well they compare against each other.
Although both platforms are relatively similar in features, Keap would still be the better option for those companies that are on the moderate to the large side in terms of their sizes. Having about 10 or more employees can lead to much better customization results, which this tool offers. You can take full advantage of its substantial range of personalized features, thus allowing you to control your email marketing campaigns more closely.
On the other hand, Act-On is almost the same in this regard, but it might be best for companies that are on the smaller side. While it’s also highly customizable, this attribute is more suited for those with simpler email marketing campaign plans that don’t require all that much tinkering. Basically, if your email marketing campaign is more straightforward with a minimal personalization requirement needed, this tool would be the better choice.
With both of these email marketing tools offering monthly and yearly subscription options, many might be tempted to go with the shorter plan. However, we highly recommend that you choose the yearly plans instead since they can yield savings of 10 percent or more depending on the service that you are using. It’s the better choice.
When You Should Choose Keap (Infusionsoft):
As arguably one of the most effective email marketing tools available, Keap is best used when you want fast results without the fuss often involved with other tools. Of course, you can expect such convenience considering its price tag.
The in-depth training that you can expect from this tool will allow you to better get a handle of its features in a much shorter period of time.
When You Should Choose Act-On:
Simple and adaptive, the marketing features offered by Act-On make it perfect for both veterans in email marketing and novices.
Extensive Data Analytics
Making sense of the data that you are getting is essential in allowing you to make full use of them in an effort to boost your results. This is what Act-On can offer.
Side by Side Comparison
Using a 5-scale system for rating the services and features of these tools, these figures are helpful in allow you to compare how Keap and Act-On stack up against each other. For more information on what these ratings represent, you can take a look at the Detailed Comparison section:
Detailed Comparison >>
Examining the Comparison
1) User Experience
Training is one place in which these two platforms can start to differ. Keap offers in-depth, one-on-one training that you can always count on to provide you with all of the assistance you need to full grasp what its features are all about.
Then we come to the biggest difference between Keap and Act-On. While the former is arguably on the pricier side, the latter is on a whole other level, as the following will show you:
- Keap – $99 to $299/mo.
- Act-On – $900 to $2,000/mo.
4) Additional Features
Extensive features come in spades when you take a look at what Keap and Act-On offer. From Inbound marketing services to Ecosystem Integration, you will find that both tools are quite capable of providing you with the results you are looking for.
5) Customer Support
In terms of customer support, there really is no issues with either Keap or Act-On. Both platforms answer questions right away and respond to concerns in a relatively fast manner. They are both also available for contact over the phone.
6) Campaign Management
In terms of campaign management capabilities, both Keap and Act-On offer features that allow you to process projects seamlessly. From Inbound and Outbound marketing, to Analytics and Automated Nurture Campaigns, you can count on both platforms to deliver.
7) Overall Rating
It’s obvious from the numbers presented on the chart that the biggest concern when it comes to comparing both Keap and Act-on is the matter of the price. In the past, Keap was also at over $1,000 for the max price tag. However, this has since been lowered, thus making the $2,000 maximum cost of Act-On even more shocking in contrast.
The Final Verdict
It’s worth pointing out that the price tag of Act-On comes with some excellent services and features, but they are nothing that Keap can’t match. As such, those who are working on a budget have a clearly superior product to choose, at least in this particular comparison.
Have any questions?
Still having doubts? Ask me anything about these two pieces of marketing automation tools in the comments below, I’m here to help you.