Keap (Infusionsoft) and Hubspot both make various claims about improving your lead generation and increasing conversions through effective email marketing and in the end you will only choose one.
Hubspot does provide a variety of marketing and sales services, but you may not think about them when it comes to marketing automation; however, after inspection, Hubspot could be a suitable alternative to Keap.
Take a look at the Keap vs HubSpot comparison to make a more informed decision before choosing either service:
When You Should Choose Keap (Infusionsoft):
When you want to expand your e-commerce business by increasing conversion rates and focusing on lead generation, Keap has a number of benefits.
Live Customer Support
In addition to the training program that is required when you use Keap, you can get help at any time with live customer support. Having your problems solved as soon as they present themselves will keep your marketing campaigns running smoothly.
When You Should Choose HubSpot:
HubSpot is great for medium to small businesses wanting to increase their online presence. While they offer basic marketing automation services, HubSpot has a large variety of online marketing solutions, such as blogging tools and landing page creation and more.
Multiple Services and a Variety of Options
The online marketing services provided by HubSpot make it a wonderful choice for businesses wanting all-in-one control of their website, blog, contacts, subscribers, and online marketing campaigns.
Side by Side Comparison
As you can see, Keap and HubSpot are fairly evenly matched when looking at their overall rating. For a closer examination click on Detailed Comparison:
Detailed Comparison >>
Examining the Comparison
1) User Experience
Keap does not worry too much about their user interface, as they focus on provided a robust suite of features and management solutions. HubSpot surpasses Keap when discussing user experience, for offering a finely-tuned online interface.
HubSpot does have some personal training, depending on the services you choose, but Keap requires the expensive training that is part of their services. This training is helpful in mastering the large host of features.
Keap has an high starting cost, with the $1,999 training package, but HubSpot also requires a fair investment:
- Keap – $199 – $379 per month ($1,999 starting price for training packages)
- HubSpot – $200 – $2,400 per month
4) Additional Features
The additional features of Keap appear to be never-ending – which is part of the reason for the detailed training. You can schedule mass emails, create complex campaign variables, and setup custom reports.
HubSpot has many features; though, access to features will depend on the package that you select. With the Basic Plan, you blogging tools and basic marketing automation help. The Enterprise Plan, at $2,400 per month add custom events and advanced reporting.
5) Customer Support
Keap stands out for offering live customer support. They want their customers to succeed and are their customer support staff work quickly to solve your problem.
The customer support at HubSpot is also helpful; though, you may have to wait 24 to 48 hours for the resolution of your problem.
6) Campaign Management
Keap has a robust set of features for customizing your campaign. Managing a large amount of contacts and setting up a schedule for mass emails are some of the strong points of Keap. Their extensive options make their campaign management system one of the best available.
HubSpot has basic campaign management options, but this should be sufficient for most businesses. Unless you want to setup complex scenarios, HubSpot should have you covered.
Both tools allow you to set goals and track every aspect of your marketing campaign.
7) Overall Rating
Keap has a slight advantage over HubSpot when it comes to offering detailed email marketing automation solutions. HubSpot focuses more on online marketing and traditional search engine optimization to increase the online presence of a business, while Keap helps businesses increase traffic and conversion rates from potential customers.
The Final Verdict
Keap and HubSpot both have great solutions for your online marketing campaigns and tracking your goals. Deciding between these two tools can be tough.
If you are interested in creating complex marketing campaigns and increasing conversion rates, Keap has a detailed campaign management system that should meet your needs. When you are looking to build backlinks, improve SEO, and handle basic mass email marketing, HubSpot is a great option.
Have any questions?
Still having doubts? Ask me anything about these two pieces of marketing automation tools in the comments below, I’m here to help you.